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Beware the American invasion
I have just got back from holiday, and so missed the recent N.F.L (that’s American football to you) game at Wembley. A friend tells me that there were some pretty severe traffic disruptions in central London.
Apparently, Regent Street was closed off while the National Football League (NFL) held its block party on Saturday, ahead of the Vikings v Steelers game on the Sunday.
Half a million people showed up……yes, half a million.
Here I feel that rugby’s powers that be are unaware of a serious threat to their sport’s place in the national consciousness. The NFL is coming. They have just announced that there will be three games played at Wembley in 2014, and the odds are shortening on a team being based full-time in London, and if that happens rugby will be competing with the most outstandingly effective promotional machine in the history of professional sports.