In their recent competition launch, the Six Nations bigwigs labelled their showpiece as “rugby’s greatest championship.” A bold call.They claim that it warrants this moniker due to the fact that it is the oldest rugby union championship, and also the best attended, with an average attendance of 72,000. Tournament chiefs also point to millions of TV viewers with the Championship broadcast in 190 countries making it the “most -watched annual rugby championship on the planet.”
There is another element to their argument – the Six Nations boasts the “best players in world rugby.” Oh dear..they were doing so well….
Ireland fly-half Jonathan Sexton may have made the World Rugby player of the year shortlist last year but the world’s best players continue to ply their trade in the Southern, not the Northern hemisphere.New Zealand’s Brodie Retallick deservedly took the game’s top honour, and was joined by team-mate Julian Savea and the South Africa duo of Willie le Roux and Duane Vermeulen in the mix.
The Championship’s unrivaled history,much-loved traditions and its ability to transcend the usual sporting landscape and engage millions across the continent are the Six Nations’ trump cards.Presumably sponsors RBS are the driving force behind this headline-grabbing piece of marketing. The Six Nations is a great Championship…perhaps they should have left it at that.