Does the country know a World Cup is taking place?

As someone who has probably watched more of the Rugby World Cup than is good for me I suppose I have rather taken it for granted that the majority of the British public, if not actually glued to their TV sets, are at least aware that the competition is taking place. After all, did not more than 11 million people watch England’s dramatic defeat by Wales on television?

So in order to see how much the UK population actually knew about the sport and competition a research agency decided to commission a UK wide survey to find out. Admittedly this was carried out a week prior to the competition kicking off, and surely some of those professing ignorance cannot have failed to pick up that maybe something was going on.
Nevertheless, though much has been written about the legacy from this World Cup, the results from the survey give an indicator as to just how far rugby has to go before it can evenly begin to rival the round-ball game in popularity.

To begin with, 32% of respondents had no idea that the competition was about to start, and 42.7% of the UK had no idea that the World Cup was actually been hosted in England.
More than half surveyed were unable to guess the correct number of points for a try, and 44% didn’t know that a game lasts 80 minutes.
Apparently a third of Londoners thought that Billy Twelvetrees had to be a fake name and not a current rugby player.
My favourite is that half the UK were unable to pick out Chris Robshaw as the England captain. 22% believed it was still Jonny Wilkinson, and 13.2% guessed that it was the television chef James Martin!
After the debacle against Wales Chris Robshaw probably wishes they were right……..
Mike Miles

http://www.scrumdown.org.uk

mike.miles@scrumdown.org.uk

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